Creating value with big data analytics : making smarter marketing decisions

Main Author: Verhoef, Peter C. (Author)
Other Authors: Kooge, Edwin, Walk, Natasha
Format: Book
Published: London and New York: Routledge Taylor & Francis Group, 2015.
â™­2015.
Edition:1st Edition.
Subjects:
Online Access:http://www.routledge.com

Internet

http://www.routledge.com


TSAM LIBRARY

Call Number: HF5415 32 VER 2015
Accession Item Category Format Status Notes
0000069464 Open Shelf Monographs AVAILABLE
0000069465 Red Spot Monographs AVAILABLE