Digital marketing strategy : an integrated approach to online marketing

Main Author: Kingsnorth, Simon (Author)
Format: Book
Published: London, United Kingdon: Kogan Page, ♭2019.
Edition:Second Edition.
Subjects:
Online Access:http://www.koganpage.com
LEADER 00965cam a2200301 7i4500
001 0000057452
005 20200306090000.0
007 Monograph
008 200306 eng
020 |a 9780749784224 (pbk.)  
040 |a LCC 
090 0 0 |a HF5548.32   |b KIN 2019 
100 1 |a Kingsnorth, Simon   |e author  
245 1 0 |a Digital marketing strategy :   |b an integrated approach to online marketing   |c Simon Kingsnorth. 
250 |a Second Edition. 
264 4 |a London, United Kingdon:   |b Kogan Page,   |c 2019. 
264 1 |c ♭2019. 
300 |a xvii, 364 pages:   |b colors, illustration;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BMCMI 
504 |a Includes bibliographical references and index 
650 0 0 |a Electronic commerce --   |x Management  
650 0 0 |a Strategic planning  
650 0 0 |a Internet marketing  
650 0 0 |a Social media  
856 |u http://www.koganpage.com