00969cam a2200265 7i4500 0000057282 20191101090000.0 Thesis 191101 eng HQ799.5 OHA 2015 Ohajionu, Uchechi Cynthia author A Study on The Attitude of Generation Y Towards Social Media Advertising And The Effect On Purchasing Behaviour Uchechi Cynthia Ohajionu. Nilai: INTI International University, 2015. ♭2015. xiv, 302 pages: illustration, colors; 29cm. text rdacontent unmediated rdamedia volume rdacarrier A Thesis submitted to INTI International University In Candidature For The Degree Of Doctor Of Philosophy TPHD 7 Young adults -- Consumer Generation Y Thesis Social media INTI International University