A Study on The Attitude of Generation Y Towards Social Media Advertising And The Effect On Purchasing Behaviour

Main Author: Ohajionu, Uchechi Cynthia (Author)
Format: Book
Published: Nilai: INTI International University, 2015.
Series:A Thesis submitted to INTI International University In Candidature For The Degree Of Doctor Of Philosophy
Subjects:
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245 1 2 |a A Study on The Attitude of Generation Y Towards Social Media Advertising And The Effect On Purchasing Behaviour   |c Uchechi Cynthia Ohajionu. 
264 1 |a Nilai:   |b INTI International University,   |c 2015. 
264 4 |a ♭2015. 
300 |a xiv, 302 pages:   |b illustration, colors;   |c 29cm. 
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650 0 0 |a Generation Y  
650 0 0 |a Thesis  
650 0 0 |a Social media  
650 0 0 |a INTI International University