A Study on The Attitude of Generation Y Towards Social Media Advertising And The Effect On Purchasing Behaviour

Main Author: Ohajionu, Uchechi Cynthia (Author)
Format: Book
Published: Nilai: INTI International University, 2015.
Series:A Thesis submitted to INTI International University In Candidature For The Degree Of Doctor Of Philosophy
Subjects:
Item Description:TPHD 7
Physical Description:xiv, 302 pages: illustration, colors; 29cm.