Description: Marketing

Other Authors:	Ferrell, O.C.
Format:	Book
Published:	AUstralia, Brazil: Cengage, ♭2020.
Edition:	2020 edition.
Subjects:	Marketing Marketing -- > Study and teaching (Higher)
Online Access:	http://www.cengage.com

Physical Description:	xxvii, 692 pages: illustrations; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780357033791 (pbk.)