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| LEADER |
00964cam a2200301 7i4500 |
| 001 |
0000057219 |
| 005 |
20200828090000.0 |
| 007 |
Monographs |
| 008 |
191011 eng |
| 020 |
|
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|a 9781473758742 (pbk.)
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| 040 |
|
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|a BNM
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| 090 |
0 |
0 |
|a HF1416
|b DOO 2019
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| 100 |
1 |
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|a Doole, Isobel
|e author
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| 245 |
1 |
0 |
|a International marketing strategy :
|b analysis, development and implementation
|c Isobel Doole, Robin Lowe and Alexandra Kenyon.
|
| 250 |
|
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|a Eighth Edition.
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| 264 |
|
4 |
|a ♭2019.
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| 264 |
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1 |
|a Hampshire, UK:
|b Cengage Learning,
|c 2019.
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| 300 |
|
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|a xxv, 470 pages:
|b color illustrations;
|c 26 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdamedia
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| 501 |
0 |
0 |
|a BBUS-IB
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
|
| 650 |
1 |
0 |
|a Export marketing
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| 700 |
1 |
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|a Lowe, Robin
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| 700 |
1 |
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|a Kenyon, Alexandra
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| 856 |
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|u http://www.cengagebrain.com
|
