Description: International marketing strategy :

Main Author:	Doole, Isobel (Author)
Other Authors:	Lowe, Robin, Kenyon, Alexandra
Format:	Book
Published:	Hampshire, UK: Cengage Learning, 2019.
Edition:	Eighth Edition.
Subjects:	Marketing Export marketing
Online Access:	http://www.cengagebrain.com

Physical Description:	xxv, 470 pages: color illustrations; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781473758742 (pbk.)