Doole, I., Lowe, R., & Kenyon, A. (2019). International marketing strategy: Analysis, development and implementation (Eighth Edition.). Hampshire, UK: Cengage Learning.
Chicago Style CitationDoole, Isobel, Robin Lowe, and Alexandra Kenyon. International Marketing Strategy: Analysis, Development and Implementation. Eighth Edition. Hampshire, UK: Cengage Learning, 2019.
MLA CitationDoole, Isobel, Robin Lowe, and Alexandra Kenyon. International Marketing Strategy: Analysis, Development and Implementation. Eighth Edition. Hampshire, UK: Cengage Learning, 2019.
Warning: These citations may not always be 100% accurate.