Cover Image

QR Code

Strategic marketing management and tactics in the service industry

Main Author:	Sood, Tulika (Author)
Format:	Book
Published:	Hershey: IGI Global, 2017.
Edition:	Seventh Edition.
Subjects:	Service industries > Marketing Strategic planning Marketing > Management Marketing > Planning
Online Access:	http://www.igi-global.com

Similar Items

Strategic market management
by: Aaker
Published: (2011)

Contemporary perspectives on strategic market planning
by: Kerin
Published: (1990)

Strategic marketing management 1998-99 : planing and control, analysis and decision
by: FIFIELD
Published: (1998)

Marketing plans for services : a complete guide
by: McDonald, Malcolm
Published: (2011)

Principles of services marketing
by: Palmer
Published: (2008)

Principles of services marketing
by: Palmer, Adrian
Published: (2014)

Principles of services marketing
by: Palmer, Adrian
Published: (2011)

Readings on market-driving strategies towards a new theory of competitive advantage
by: CARPENTER
Published: (1997)

The Management and marketing of services
by: MUDIE
Published: (1993)

SERVICE marketing [

30 minutes to write a marketing plan
by: WESTWOOD
Published: (1997)

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2011)

Services marketing : people, technology, strategy
by: LOVELOCK
Published: (2007)

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2016)

Marketing Planning : Where Strategy Meets Action
by: Sorger, Stephen
Published: (2012)

Services marketing
by: Zeithaml, Valarie A.
Published: (2000)

Services marketing
by: Zeithaml
Published: (1996)

Strategic marketing management
by: Chernev, Alexander
Published: (2018)

Services marketing : a strategic approach
by: Goncalves
Published: (1998)

Services marketing : integrating customer focus across the firm
by: Zeithaml
Published: (2013)

Services marketing : integrating customer focus across the firm
by: Zeithaml
Published: (2009)

Services marketing : integrating customer focus across the firm
by: Zeithaml
Published: (2003)

Services marketing : integrating customer focus across the firm
by: Zeithaml
Published: (2006)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A.
Published: (2018)

Service marketing
by: RUST
Published: (1996)

Services marketing
by: Kurtz
Published: (1998)

Industrial and organizational marketing
by: MORRIS
Published: (1992)

Services marketing : an Asia-pacific and Australian perspective
by: Lovelock
Published: (2004)

Strategic market management
by: Aaker
Published: (2008)

Strategic market management
by: Aaker
Published: (1998)

Strategic market management
by: Aaker
Published: (2005)

Strategic market management
by: Aaker
Published: (1995)

Strategic management : awareness and change
by: Thompson
Published: (2005)

Strategic management : awareness and change
by: Thompson, John L.
Published: (2010)

Strategic marketing management : planning, implementation and control
by: Wilson
Published: (2005)

Strategic marketing management : planning, implementation and control
by: Wilson
Published: (1997)

Strategic management : competitiveness and globalization : concepts
by: Hitt
Published: (1995)

Strategic marketing
by: Cravens
Published: (2009)

Strategic marketing
by: Cravens, David W.
Published: (2013)

Strategic management : competitiveness & globalization : competitiveness & globalization : Concepts
by: Hitt, Michael A.
Published: (2017)