rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing management and tactics in the service industry
  name:
    name part: Sood, Tulika
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    edition: Seventh Edition.
    issuance: monographic
  physical description:
    form: print
    extent: xxi, 393 pages; 28 cm.
  note: Tulika Sood.
  note: MBADI
  note: Includes bibilographical references and index
  subject:
    topic: Service industries -- Marketing
  subject:
    topic: Strategic planning
  subject:
    topic: Marketing -- Management
  subject:
    topic: Marketing -- Planning
  identifier: 9781522524755 (hard)
  identifier: http://www.igi-global.com
  record info:
    record content source: BNM
    record creation date: 191004
    record change date: 20200720090000.0
    record identifier: 0000057150