00925cam a2200301 7i4500 0000057150 20200720090000.0 Monographs 191004 eng 9781522524755 (hard) BNM HF5415.13 SOO 2017 Sood, Tulika author Strategic marketing management and tactics in the service industry Tulika Sood. Seventh Edition. Hershey: IGI Global, 2017. ♭2017. xxi, 393 pages; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier MBADI Includes bibilographical references and index Service industries -- Marketing Strategic planning Marketing -- Management Marketing -- Planning http://www.igi-global.com