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| LEADER |
00925cam a2200301 7i4500 |
| 001 |
0000057150 |
| 005 |
20200720090000.0 |
| 007 |
Monographs |
| 008 |
191004 eng |
| 020 |
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|a 9781522524755 (hard)
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| 040 |
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|a BNM
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| 090 |
0 |
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|a HF5415.13
|b SOO 2017
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| 100 |
1 |
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|a Sood, Tulika
|e author
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| 245 |
1 |
0 |
|a Strategic marketing management and tactics in the service industry
|c Tulika Sood.
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| 250 |
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|a Seventh Edition.
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| 264 |
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1 |
|a Hershey:
|b IGI Global,
|c 2017.
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| 264 |
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4 |
|a ♭2017.
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| 300 |
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|a xxi, 393 pages;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
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|a MBADI
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|a Includes bibilographical references and index
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| 650 |
1 |
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|a Service industries -- Marketing
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| 650 |
1 |
0 |
|a Strategic planning
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| 650 |
1 |
0 |
|a Marketing -- Management
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| 650 |
1 |
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|a Marketing -- Planning
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| 856 |
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|u http://www.igi-global.com
|
