Strategic marketing management and tactics in the service industry
| Main Author: | |
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| Format: | Book |
| Published: |
Hershey:
IGI Global,
2017.
|
| Edition: | Seventh Edition. |
| Subjects: | |
| Online Access: | http://www.igi-global.com |
| Physical Description: | xxi, 393 pages; 28 cm. |
|---|---|
| Bibliography: | Includes bibilographical references and index |
| ISBN: | 9781522524755 (hard) |