Sood, T. (2017). Strategic marketing management and tactics in the service industry (Seventh Edition.). Hershey: IGI Global.
Chicago Style CitationSood, Tulika. Strategic Marketing Management and Tactics in the Service Industry. Seventh Edition. Hershey: IGI Global, 2017.
MLA CitationSood, Tulika. Strategic Marketing Management and Tactics in the Service Industry. Seventh Edition. Hershey: IGI Global, 2017.
Warning: These citations may not always be 100% accurate.