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| LEADER |
00796cam a2200265 7i4500 |
| 001 |
0000057148 |
| 005 |
20240315090000.0 |
| 007 |
Monographs |
| 008 |
191004 eng |
| 020 |
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|a 9781936572502 (pbk)
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| 040 |
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|a BNM
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| 090 |
0 |
0 |
|a HF5415.13
|b CHE 2018
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| 100 |
1 |
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|a Chernev, Alexander
|e author
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| 245 |
1 |
0 |
|a Strategic marketing management
|c Alexander Chernev.
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| 250 |
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|a Ninth edition.
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| 264 |
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1 |
|a US:
|b Cerebellum Press,
|c 2018.
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| 300 |
|
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|a vii, 287 pages:
|b color illustrations;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
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|a MBADI
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| 504 |
0 |
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|a Includes bibliographical references and Index
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Marketing --
|x Management
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| 856 |
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|u http://www.chernev.com
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