Strategic marketing management

Main Author: Chernev, Alexander (Author)
Format: Book
Published: US: Cerebellum Press, 2018.
Edition:Ninth edition.
Subjects:
Online Access:http://www.chernev.com
Physical Description:vii, 287 pages: color illustrations; 25 cm.
Bibliography:Includes bibliographical references and Index
ISBN:9781936572502 (pbk)