00696cam a2200229 7i4500 0000057131 20200409090000.0 9781526847232 (pbk.) BNM HF5415 JOB 2020 Jobber, David author Principles and practice of marketing David Jobber, Fiona Ellis-Chadwick. Nine Edition. London: McGraw-Hill, 2020. xxx, 831 pages: color illustrations; 27 cm. text rdacontent unmediated rdamedia volume rdacarrier Marketing Marketing -- Great Britain Ellis-Chadwick, Fiona www.mheducation.co.uk