00924cam a2200301 7i4500 0000056697 20190826090000.0 Monographs 190826 eng 9781259921261 (pbk.) TSAM HF5823 ARE 2017 Arens, William F. author Contemporary advertising & integrated marketing communications Williams F. Arens, Michael F. Weigold. Fifteenth Edition. New York: McGraw-Hill / Irwin, 2017. ♭2017. xxxi, 714pages: colors; illustrations; 29 cm. text rdacontent unmediated rdamedia volume rdacarrier AUP BACCI BBADI Includes bibliographical references and indexes Advertising Weigold, Michael F. http://www.mhhe.com