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| LEADER |
00924cam a2200301 7i4500 |
| 001 |
0000056697 |
| 005 |
20190826090000.0 |
| 007 |
Monographs |
| 008 |
190826 eng |
| 020 |
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|a 9781259921261 (pbk.)
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| 040 |
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|a TSAM
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| 090 |
0 |
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|a HF5823
|b ARE 2017
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| 100 |
1 |
0 |
|a Arens, William F.
|e author
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| 245 |
1 |
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|a Contemporary advertising & integrated marketing communications
|c Williams F. Arens, Michael F. Weigold.
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| 250 |
0 |
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|a Fifteenth Edition.
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| 264 |
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1 |
|a New York:
|b McGraw-Hill / Irwin,
|c 2017.
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| 264 |
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4 |
|a ♭2017.
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| 300 |
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|a xxxi, 714pages:
|b colors; illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a AUP
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| 501 |
0 |
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|a BACCI
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| 501 |
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|a BBADI
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| 504 |
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|a Includes bibliographical references and indexes
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| 650 |
0 |
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|a Advertising
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| 700 |
1 |
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|a Weigold, Michael F.
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| 856 |
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|u http://www.mhhe.com
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