Contemporary advertising & integrated marketing communications
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| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw-Hill / Irwin,
2017.
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| Edition: | Fifteenth Edition. |
| Subjects: | |
| Online Access: | http://www.mhhe.com |
| Physical Description: | xxxi, 714pages: colors; illustrations; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781259921261 (pbk.) |