Arens, W. F., & Weigold, M. F. (2017). Contemporary advertising & integrated marketing communications (Fifteenth Edition.). New York: McGraw-Hill / Irwin.
Chicago Style CitationArens, William F., and Michael F. Weigold. Contemporary Advertising & Integrated Marketing Communications. Fifteenth Edition. New York: McGraw-Hill / Irwin, 2017.
MLA CitationArens, William F., and Michael F. Weigold. Contemporary Advertising & Integrated Marketing Communications. Fifteenth Edition. New York: McGraw-Hill / Irwin, 2017.
Warning: These citations may not always be 100% accurate.