Global Marketing

Main Author: Hollensen, Svend (Author)
Format: Book
Published: Harlow, Englandy: Pearson, 2017.
Edition:Seventh Edition.
Subjects:
Online Access:http://www.pearsoned.co.uk/hollensen
Physical Description:xlvi, 825pages: colors, illustrations; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781292100111 (pbk)