00964cam a2200301 7i4500 0000056465 20220725090000.0 Monographs 190813 eng 9780789759603 (pbk) HF5415.1265 HEM 2018 Hemann, Chuck author Digital marketing analytics : making sense of consumer data in a digital world Chuck Hemann and Ken Burbery. Second edition. New York, NY: Pearson Education, 2018. ♭2018. xix, 252 pages: illustrations; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier BBUSMKT Marketing research -- Data processing Social media Marketing -- Management Internet marketing Digital media Burbery, Ken http://www.pearson.com