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| LEADER |
00964cam a2200301 7i4500 |
| 001 |
0000056465 |
| 005 |
20220725090000.0 |
| 007 |
Monographs |
| 008 |
190813 eng |
| 020 |
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|a 9780789759603 (pbk)
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| 090 |
0 |
0 |
|a HF5415.1265
|b HEM 2018
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| 100 |
1 |
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|a Hemann, Chuck
|e author
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| 245 |
1 |
0 |
|a Digital marketing analytics :
|b making sense of consumer data in a digital world
|c Chuck Hemann and Ken Burbery.
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| 250 |
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|a Second edition.
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| 264 |
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1 |
|a New York, NY:
|b Pearson Education,
|c 2018.
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| 264 |
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4 |
|a ♭2018.
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| 300 |
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|a xix, 252 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUSMKT
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| 650 |
1 |
0 |
|a Marketing research --
|x Data processing
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| 650 |
1 |
0 |
|a Social media
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| 650 |
1 |
0 |
|a Marketing --
|x Management
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| 650 |
1 |
0 |
|a Internet marketing
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| 650 |
1 |
0 |
|a Digital media
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| 700 |
1 |
0 |
|a Burbery, Ken
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| 856 |
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|u http://www.pearson.com
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