Digital marketing analytics : making sense of consumer data in a digital world
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| Format: | Book |
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New York, NY:
Pearson Education,
2018.
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| Edition: | Second edition. |
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| Online Access: | http://www.pearson.com |
| Physical Description: | xix, 252 pages: illustrations; 24 cm. |
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| ISBN: | 9780789759603 (pbk) |