Hemann, C., & Burbery, K. (2018). Digital marketing analytics: Making sense of consumer data in a digital world (Second edition.). New York, NY: Pearson Education.
Chicago Style CitationHemann, Chuck, and Ken Burbery. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Second edition. New York, NY: Pearson Education, 2018.
MLA CitationHemann, Chuck, and Ken Burbery. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Second edition. New York, NY: Pearson Education, 2018.
Warning: These citations may not always be 100% accurate.