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| LEADER |
01044cam a2200313 7i4500 |
| 001 |
0000055823 |
| 005 |
20200619090000.0 |
| 007 |
Monographs |
| 008 |
190726 eng |
| 020 |
|
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|a 9781138901025 (pbk)
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| 040 |
|
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|a TSAM
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| 090 |
0 |
0 |
|a P96.M34
|b MED 2016
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| 100 |
1 |
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|a Hollifield, C. Ann
|e author
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| 245 |
1 |
0 |
|a Media management :
|b a casebook approach
|c C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie and Wilson Lowrey.
|
| 250 |
|
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|a Fifth Editon.
|
| 264 |
|
1 |
|a New York:
|b LRoutkedge Taylor And Francis Group,
|c 2016.
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| 264 |
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4 |
|a ♭2016.
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| 300 |
|
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|a xxi, 416 pages:
|b illustrations;
|c 24 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 440 |
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1 |
|a Routledge communiction series
|
| 501 |
0 |
0 |
|a BMCMI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
1 |
0 |
|a Mass media --
|x Management --
|x Case studies
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| 700 |
1 |
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|a Wicks, Jan LeBlanc
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| 700 |
1 |
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|a Sylive, George
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| 700 |
1 |
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|a Lowrey, Wildon
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| 856 |
0 |
0 |
|u http://www.routledge.com
|
