Description: Media management :

Main Author:	Hollifield, C. Ann (Author)
Other Authors:	Wicks, Jan LeBlanc, Sylive, George, Lowrey, Wildon
Format:	Book
Published:	New York: LRoutkedge Taylor And Francis Group, 2016.
Edition:	Fifth Editon.
Series:	Routledge communiction series
Subjects:	Mass media -- > Management -- > Case studies
Online Access:	http://www.routledge.com

Physical Description:	xxi, 416 pages: illustrations; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781138901025 (pbk)