00967cam a2200301 7i4500 0000055509 20190706090000.0 Monographs 190706 eng 9781337282659 (pbk.) HF5823 SHI 2018 Shimp, Terence A author Advertising, promotion and other aspects of integrated marketing communications J.Craig Andrews, Terence A. Shimp. 10th edition. Australia: Cengage, 2018. ♭2018. xix, 635pages: colors, illustrations; 29cm. text rdacontent unmediated rdamedia voume rdacarrier BBUSMKT Includes bibliographical references and index Advertising Sales promotion Communication in marketing Direct maarketing Andrews, J. Craig http://www.cengagebrain.com