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| LEADER |
00967cam a2200301 7i4500 |
| 001 |
0000055509 |
| 005 |
20190706090000.0 |
| 007 |
Monographs |
| 008 |
190706 eng |
| 020 |
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|a 9781337282659 (pbk.)
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| 090 |
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|a HF5823
|b SHI 2018
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| 100 |
1 |
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|a Shimp, Terence A
|e author
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| 245 |
1 |
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|a Advertising, promotion and other aspects of integrated marketing communications
|c J.Craig Andrews, Terence A. Shimp.
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| 250 |
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|a 10th edition.
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| 264 |
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1 |
|a Australia:
|b Cengage,
|c 2018.
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| 264 |
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|a ♭2018.
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| 300 |
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|a xix, 635pages:
|b colors, illustrations;
|c 29cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a voume
|2 rdacarrier
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| 501 |
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|a BBUSMKT
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Advertising
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| 650 |
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|a Sales promotion
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| 650 |
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|a Communication in marketing
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| 650 |
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|a Direct maarketing
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| 700 |
1 |
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|a Andrews, J. Craig
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| 856 |
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|u http://www.cengagebrain.com
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