Description: Advertising, promotion and other aspects of integrated marketing communications

Main Author:	Shimp, Terence A (Author)
Other Authors:	Andrews, J. Craig
Format:	Book
Published:	Australia: Cengage, 2018.
Edition:	10th edition.
Subjects:	Advertising Sales promotion Communication in marketing Direct maarketing
Online Access:	http://www.cengagebrain.com

Physical Description:	xix, 635pages: colors, illustrations; 29cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781337282659 (pbk.)