Shimp, T. A., & Andrews, J. C. (2018). Advertising, promotion and other aspects of integrated marketing communications (10th edition.). Australia: Cengage.
Chicago Style CitationShimp, Terence A., and J. Craig Andrews. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 10th edition. Australia: Cengage, 2018.
MLA CitationShimp, Terence A., and J. Craig Andrews. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 10th edition. Australia: Cengage, 2018.
Warning: These citations may not always be 100% accurate.