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Services marketing : people, technology, strategy

Main Author:	Lovelock, Christopher (Author)
Other Authors:	Wirtz, Jochen
Format:	Book
Published:	Upper Saddle River, New Jersey: World Scientific, 2016.
Edition:	Eighth Edition.
Subjects:	Services industries Marketing -- > Management Customer services Professions -- > Marketing Customer services -- > Marketing
Online Access:	http://www.worldscientificl.com

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