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| LEADER |
01113cam a2200337 7i4500 |
| 001 |
0000055484 |
| 005 |
20190701090000.0 |
| 007 |
Monographs |
| 008 |
190701 eng |
| 020 |
|
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|a 9781944659011 (pbk)
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| 040 |
|
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|a BNM
|
| 090 |
0 |
0 |
|a HF5415.13
|b LOV 2016
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| 100 |
1 |
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|a Lovelock, Christopher
|e author
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Christopher Lovelock and Jochen Wirtz.
|
| 250 |
|
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|a Eighth Edition.
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| 264 |
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4 |
|c ♭2016.
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| 264 |
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1 |
|a Upper Saddle River, New Jersey:
|b World Scientific,
|c 2016.
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| 300 |
|
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|a xvii, 783 pages:
|b colors; illustrations;
|c 28 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUSMKT
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| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Services industries
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| 650 |
1 |
0 |
|a Marketing --
|x Management
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| 650 |
1 |
0 |
|a Customer services
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| 650 |
1 |
0 |
|a Professions --
|x Marketing
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| 650 |
1 |
0 |
|a Customer services --
|x Marketing
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| 700 |
1 |
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|a Wirtz, Jochen
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| 856 |
4 |
0 |
|u http://www.worldscientificl.com
|
