Services marketing : people, technology, strategy
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey:
World Scientific,
2016.
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| Edition: | Eighth Edition. |
| Subjects: | |
| Online Access: | http://www.worldscientificl.com |
| Physical Description: | xvii, 783 pages: colors; illustrations; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781944659011 (pbk) |