APA Citation

Lovelock, C., & Wirtz, J. (2016). Services marketing: People, technology, strategy (Eighth Edition.). Upper Saddle River, New Jersey: World Scientific.

Chicago Style Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth Edition. Upper Saddle River, New Jersey: World Scientific, 2016.

MLA Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth Edition. Upper Saddle River, New Jersey: World Scientific, 2016.

Warning: These citations may not always be 100% accurate.