Lovelock, C., & Wirtz, J. (2016). Services marketing: People, technology, strategy (Eighth Edition.). Upper Saddle River, New Jersey: World Scientific.
Chicago Style CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth Edition. Upper Saddle River, New Jersey: World Scientific, 2016.
MLA CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth Edition. Upper Saddle River, New Jersey: World Scientific, 2016.
Warning: These citations may not always be 100% accurate.