Advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
â™2019.
Irwin McGraw Hill,
2019.
|
| Edition: | Eleventh edition. |
| Subjects: | |
| Online Access: | http://www.mheducation.com/highered |