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| LEADER |
00994cam a2200301 7i4500 |
| 001 |
0000055419 |
| 005 |
20190618090000.0 |
| 007 |
Monographs |
| 008 |
190618 eng |
| 020 |
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|a 9781259921698 (pbk)
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| 090 |
0 |
0 |
|a HF5823
|b BEL 2019
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| 100 |
1 |
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|a Belch, George E.
|e author
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
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| 250 |
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|a Eleventh edition.
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| 264 |
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1 |
|a ♭2019.
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| 264 |
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4 |
|a New York, NY:
|b Irwin McGraw Hill,
|c 2019.
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| 300 |
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|a xli, 764pages:
|b colors; illustrations;
|c 28cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
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|a BBADI
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| 501 |
0 |
0 |
|a BMCMI
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
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|a Belcher, Michael A.
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| 856 |
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|u http://www.mheducation.com/highered
|
