Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Belcher, Michael A.
Format: Book
Language:English
Published: â™­2019. Irwin McGraw Hill, 2019.
Edition:Eleventh edition.
Subjects:
Online Access:http://www.mheducation.com/highered
Physical Description:xli, 764pages: colors; illustrations; 28cm.
Bibliography:Includes bibliographical references and index
ISBN:9781259921698 (pbk)