Description: Advertising and promotion :

Main Author:	Belch, George E. (Author)
Other Authors:	Belcher, Michael A.
Format:	Book
Language:	English
Published:	♭2019. Irwin McGraw Hill, 2019.
Edition:	Eleventh edition.
Subjects:	Advertising Sales promotion Communication in marketing
Online Access:	http://www.mheducation.com/highered

Physical Description:	xli, 764pages: colors; illustrations; 28cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781259921698 (pbk)