APA Citation

Belch, G. E., & Belcher, M. A. (2019). Advertising and promotion: An integrated marketing communications perspective (Eleventh edition.). ♭2019: Irwin McGraw Hill.

Chicago Style Citation

Belch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. Eleventh edition. ♭2019: Irwin McGraw Hill, 2019.

MLA Citation

Belch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. Eleventh edition. ♭2019: Irwin McGraw Hill, 2019.

Warning: These citations may not always be 100% accurate.