Marketing Planning : Where Strategy Meets Action
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
â™2012.
Pearson,
2012.
|
| Edition: | First Edition. |
| Subjects: | |
| Online Access: | http://www.pearsonhighered.com |
| Item Description: | DCMAUI |
|---|---|
| Physical Description: | xxv, 323 pages: color illustrations; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132544702 (pbk) |