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| LEADER |
00904cam a2200289 7i4500 |
| 001 |
0000055141 |
| 005 |
20200805090000.0 |
| 007 |
Monograph |
| 008 |
190125 eng |
| 020 |
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|a 9781292220178 (pbk)
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| 040 |
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|a LCC
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| 090 |
0 |
0 |
|a HF5415
|b KOT 2018
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| 100 |
1 |
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|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler and Gary Armstrong.
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| 250 |
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|a 17th edition (Global Edition).
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| 264 |
|
4 |
|c ♭2018.
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| 264 |
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1 |
|a Harlow, England:
|b Pearson Education,
|c 2018.
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| 300 |
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|a 734 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a DCMAUI
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| 501 |
0 |
0 |
|a LS E-MBA
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing --
|x Textbooks
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| 700 |
1 |
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|a Armstrong, Gary
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| 856 |
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|u http://www.pearsonglobaleditions.com
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