Description: Principles of marketing

Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary
Format:	Book
Published:	Harlow, England: Pearson Education, 2018.
Edition:	17th edition (Global Edition).
Subjects:	Marketing -- > Textbooks
Online Access:	http://www.pearsonglobaleditions.com

Physical Description:	734 pages: color illustrations; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781292220178 (pbk)