Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th edition (Global Edition).). Harlow, England: Pearson Education.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 17th edition (Global Edition). Harlow, England: Pearson Education, 2018.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 17th edition (Global Edition). Harlow, England: Pearson Education, 2018.
Warning: These citations may not always be 100% accurate.