Consumer behavior : buying, having, and being
| Main Author: | |
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| Format: | Book |
| Published: |
Boston:
Pearson Education Limited,
2018.
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| Edition: | Twelfth Edition/Global edition. |
| Subjects: | |
| Online Access: | http://www.pearsonglobaledition.com |
| Physical Description: | 623 pages: illustrations; 27 cm. |
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| ISBN: | 9781292153100 (pbk.) |