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| LEADER |
00824cam a2200265 7i4500 |
| 001 |
0000055075 |
| 005 |
20211202090000.0 |
| 007 |
Monograph |
| 008 |
190111 eng |
| 020 |
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|a 9781305075368 (hardback)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5415
|b KUR 2016
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| 100 |
1 |
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|a Kurtz, David L.
|e author
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| 245 |
1 |
0 |
|a Contemporary marketing
|c David L. Kurtz.
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| 264 |
|
4 |
|a Australia:
|b Cengage Learning,
|c 2016.
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| 264 |
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1 |
|a ♭2016.
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| 300 |
|
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|a xxvi, 652 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a DCMAUI
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| 504 |
0 |
0 |
|a Includes bibliographical references (p. 389-405) and index
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| 650 |
1 |
0 |
|a Marketing --
|x Management
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| 650 |
1 |
0 |
|a Marketing --
|x Tetxbook
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| 856 |
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|u http://www.cengagebrain.com
|
