APA Citation

Kurtz, D. L. (2016). Contemporary marketing. ♭2016: Cengage Learning.

Chicago Style Citation

Kurtz, David L. Contemporary Marketing. ♭2016: Cengage Learning, 2016.

MLA Citation

Kurtz, David L. Contemporary Marketing. ♭2016: Cengage Learning, 2016.

Warning: These citations may not always be 100% accurate.