00930cam a2200313 7i4500 0000054964 20240311090000.0 Monograph 181221 eng 9780077174149 (pbk) TSAM HF5415 JOB 2016 Jobber, David author Principles and practice of marketing David Jobber, Fiona Ellis-Chadwick. Eighth edition. ♭2016. London, UK: McGraw-Hill, 2016. xxi 813 pages: color illustrations; 27 cm. text rdacontent unmediated rdamedia volume rdacarrier BACCI DCMAUI AUP Includes bibliographical references and index Marketing Marketing -- Great Britain Ellis-Chadwick, Fiona www.mheducation.co.uk