Description: Principles and practice of marketing

Main Author:	Jobber, David (Author)
Other Authors:	Ellis-Chadwick, Fiona
Format:	Book
Language:	English
Published:	London, UK: McGraw-Hill, 2016.
Edition:	Eighth edition.
Subjects:	Marketing Marketing -- > Great Britain
Online Access:	www.mheducation.co.uk

Physical Description:	xxi 813 pages: color illustrations; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780077174149 (pbk)